Kihachiro Onitsuka an ordinary Japanese small company owner from Kobe producing sports shoes.Onitsuka producing basketball shoes in his home town as a family business. Just after the world war ended Japan was departed to get hold to the world market despite over the critics of the war.
It was a good opportunity for Onitsuka to expand his products awake of the post war economic boom as well as American sports are getting famous with in Japanese youth.
Mexico66
A sleek simple design make a crush with in young girls and boys mind. With the distinctive crossed stripes, now synonymous with the company brand "Onitsuka Tiger", were featured for the first time.
Asics
1977 Onitsuka Tiger merged with GTO and JELENK to form ASICS Corporation.
It took 29 years to Asics to report remarkable income and expansion in the globel market competing with top world brands like Nike,Adidas,Puma.
In 2006 Asics reports 171 billion Yen in net sales. Company's key income from Shoes 66% and 24% from sportswear and sports equipment 10%.
Japanese embedded there globel sports brand. 49% revenue from Japanese sales and 28% from Amarican shoppers 19% from European sports lovers.
Asics expand there brand buying out door brand Haglofs and as it now sponsors sports gears over 100 sports calibrates and countries teams.
NIKE vs Asics
Ever known Nike originally known as BRS, was founded to sell Kihachiro Onitsukas shoes in the US.
Phil Knight Nike founder visited Japan impressed by the Onitsukas shoes, design, quality,price. So that Knite asked Onitsukas to allow them to sale his shoes in USA as an agent. Eventually it's famous gossip that Knight got some of Onitsukas staffs when he starts NIKE shoes lines.
Asics reported revenue 247 billion yen in 2012 employing 6000 direct staff and 8 world wide subsidiaries and providing 20000+ employment opportunities by sourcing and manufacturing
Farewell
Onitsuka passed away in 1989 adding up his legend to the history of world business leaders.
No comments:
Post a Comment